Why video production is essential for your brand in 2020

As the year 2020 commences, many brands are pondering on how best to put their name out there. In a constantly jammed global space filled with online content, main stream media and the traditional print and billboards – one has to be very strategic about how they sell themselves.

Video is your biggest opportunity in 2020

Whether it’s a small startup or a big corporate company, there are countless ways to use video to your advantage. Video allows a brand to create a visual message for the target market and the stakeholders in a unique way.

The Malaika Media team gathering footage for video production on a recent outdoor project

As the digital age continues to get more advanced by the day, the attention span of the community continues to fall. Therefore it is key to curate content that’s not only captivating but fun while driving the point home. It’s a jungle out there to win the attention of the masses and it takes strategy to do that.

The facts

As writer Matt Bowman put it in Forbes 

“The landscape of content marketing has changed….Today, content only succeeds if it delivers what consumers want, when and how they want it.”

That’s why video is a must for every brand that cares about their image and how to make it even better in the new year. Marketing is about staying relevant in a sea of businesses that are constantly coming up. In fact, 83% of marketers believe that video is becoming increasingly important. Because  96% of consumers between the ages of 18-34 watch videos several times throughout the week, and 75% of millennials watch at least one video per day, according to a HubSpot study.

Attention to detail : capturing every moment as it should be

Here are some other numbers that will make you a firm believer in the power of proper video production;

  1. 85% of marketers say that video is an effective way to get attention online.  (Animoto)
  2. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)
  3. The average video retains 37% of viewers all the way to the end of the video. (Hubspot)
  4. The average retention rate of personalized videos is 35% higher than non-personalized videos. (Hubspot)

The top reasons why companies need to engage with audiences through video content

  • Video marketing is essential for attracting customers and driving purchases as a more engaging way to convince people that a certain product beats the others due to given reasons.
  • Channels for distributing video content – most companies / brands have platforms such as social media, websites and partnerships with televisions/ Video-Advert billboards which require this content to keep consistently being displayed.
  • Video marketing industry trends – the trends from top marketers and the best brands show that businesses that take the time to invest in video actually capture the attention of their intended market.
  • Consumer preferences for video content – in this day and age, people have a preference to consuming video content as compared to written which makes selling a product through video much more feasible.

Video production at Malaika Media

Brand image is something very important and we understand that the content that you put out is what makes you. Thus dedicating ourselves fully to the cause of telling your brand’s story in the best possible way.

To be the best, you have to work with the best – our simple advice would be not to sell yourself cheap by avoiding video or going for those done in a mediocre manner; good content is actually worth it. With our team of vibrant and experienced creative minds, we comprehend, internalize and produce your videos as they are intended to be.

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