THREE Types of Videos Every Brand Needs TO Invest IN

Visual storytelling is the best way a brand can share with consumers about who they are, what they do and how it relates. In a world where video has steadily become the most consumed content across all media platforms, it is advised to give a visual portrayal of your brand through video. Not forgetting that it gives the ability to control the exact message being sent out and maximize impact.

Researchers have found that 74 percent of Internet traffic will be video content as of 2020 according to KPCB.

With social media, consumers want their content to be delivered to them in a fast and efficient way—and on the device of their choice. Videos are the perfect option when it comes to consuming content fast, easy and on varied platforms. Videos not only are a great asset to stick out on social media, but they also increase general engagement and interactivity between a brand and their consumer-base.

Regardless of the brand, there are three signature videos needed. These include:

  • a testimonial or case study video
  • a video that explains the brand and why a consumer should care
  • a personality video – consumers want to relate to the people behind a brand. In doing so they find similarities and develop a relationship.

Testimonial or Case Study

These videos are visual proof of what your brand can do for your target audience. Through a testimonial video, former and current clients are able to prove through their words that you are the best in the industry. With an actual consumer’s endorsement, your brand has the opportunity to get a more meaningful message out that will relate to potential new customers.

Explainer Video

A video introducing your brand and what you stand for resonates with a consumer in a way that text just cannot. Show the world who you are, and why your brand should matter to them. When creating an explainer video, keep these three things in mind:

  1. This is the time to show consumers the true people behind the brand.
  2. This is the time to stick to your brand’s strength.
  3. Give your viewers a reason to continue watching. Incorporate images, graphics, presentations and more.

Personality – Show the Lifestyle

A great brand does not just sell products—they sell a lifestyle. For example, think of Nike. Yes, they sell athletic gear, but it their ads they don’t just display their latest products. They portray them in someone’s life. Pushing them to be stronger, faster, better overall. Your videos shouldn’t just promise consumers that they’ll be superior with your products or services. It should show them. In doing so, consumers will gain a sense of belonging in your brand’s lifestyle and strengthen their relationship with the brand.

You may not realize, but nearly 61 percent of brands have indicated they plan to utilize video more heavily as of 2018. Chances are, your competitors have embraced video and are using it to market to your target audience.

Let your brand stand out and embrace video to show the public who your brand is, and why they need you in their life. Malaika Media gives you the opportunity to get started in video, simply hit the button below and let’s make your brand come to life : Telling your story.

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